To create an effective CRM program with an attractive Loyalty Program

A centralized web-enabled software that interfaced with the Point-of-Sale (PoS) terminals in all outlets within the Hotels made it easy for aggregation of information.

Organizing and categorizing records

Extremely flexible, user-friendly. Availability of filters to categorize customers/

Options to create multiple schemes

The Program offers great flexibility for the customer in allow creation of multiple schemes.

This customer has two options the - the Gold and the Silver cards which carry different benefits, with Gold carrying more.

A Silver Card member will be upgraded to a Gold Card on reaching a prescribed point limit.

Communication Features

Powerful in-built communication features help the customer make contact with the candidates almost instantaneously. Messages can be sent via email or to the mobile phone, apart from regular mailers. Automatic reminders – birthday / wedding anniversary etc - that ensure better customer services.

Eliminating redundancy

Achieved as a result of the software being centralized and web-enabled.

All hotels in the chain access one common pool of customers belonging to the group.

Security

Multiple users with unique user-name and password can use the software thereby preventing unauthorized access.

Decision Support Tools

Various reports that serve as decision support tools.

Self-service portal

Members can check points online and use the portal to interact with the hotel(s) staff, request for booking, order gift vouchers etc.