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Web-enabled software |
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Scalable and robust |
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Secure – access control with levels of access defined for various users |
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Parameterized software with user-manageable masters |
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Customer data capturing – customizable data entry form |
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Reminders / Alerts – Birthday / Anniversaries / Customer follow-up |
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Search / report generation – various filters available. Customer segmentation is possible based on various demographical parameters. |
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Bulk mailing/emailing – to all customers in the database or to a target customer segment |
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Campaign management - to all customers in the database or to a target customer segment |
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Loyalty program – offering multiple schemes to customers |
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Upgrade from a lower scheme to a higher scheme – automatic and manual (for e.g. Silver to Gold Card.) |
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Software can be scaled to a multi-location scenario |
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Online redemption of loyalty points against discounts on future purchases / gift vouchers etc. |
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Management of Loyalty cards |
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Issue of temporary card |
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Issue of permanent card and despatch |
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Card renewal |
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Card loss – blocking of card and issue of a new card |
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Decision support systems – analysis of customer spend / visit patterns |
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Tracking customer purchase history |
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Detailed analysis of customer purchase preferences, division-wise purchase – (if integrated with PoS) |
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Integration with card reader |
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De-duplication – avoiding duplicate entries |
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Integration with existing PoS** |
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Import feature from other databases / spreadsheet |
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**Conditions apply |
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